Predictive modeling is very completely different from standard business reporting from business intelligence software or forecasting at a group level. Predictive model provides an actionable and accurate prediction at a customer level. Analytex can develop predictive models making maximum use of your customer data. Analytex has developed and deployed prediction models at different life stages of the customer including prospect response, cross-sell/up-sell, inactive/attrition, credit risk, and collections. Analytics Technology + Modeling Experience + Business Knowledge = Actionable Predictions on each customer

Each contact with your customer is a valuable opportunity to expand your relationship, adjust service offerings, and cross-sell other products/services that fit individual customer needs. Whether your customer initiates contact or you seek them out, our offer optimization services help you make the most appropriate offer to every customer every time. Analytex can help truly optimize on multiple objectives such as while managing business constraints such as product goals, budgets, and policy restrictions. The result is the optimum marketing offer strategy at an individual level.

Analytex can analyze the channel effectiveness and provide insight into optimizing online marketing. We do analytics that result into discovery and insight. Examples include click stream and path analysis of sites, user behavior of various segments, merchandising opportunities, and page conversion. We can analyze product pages on the site and make actionable recommendations. Examples include high volume viewed products with low conversion rate, pricing impacts, and product comparison of selected product categories..

Retail transaction information contains an incredible wealth of data about many aspects of a retail enterprise. From this data, a retailer can derive several important factors such as customer behavior, promotional effectiveness, and profit drivers. Most retailers are not able to derive full benefit from this data due to size of data, structure of data and complicated queries needed to join this data effectively. Analytex has the expertise to harness transaction data to derive actionable analytics. Such analytics improve decision making in areas such as developing effective promotions, store stocking, and deepening relationships with best customers.