Typically, data is captured in different silos of the company in several databases. It is complex for companies to navigate through this data environment to link and get to the correct customer view of the data. We identify and link these sources to a central database that can be internal or hosted. This central marketing database makes the foundation of actionable data analytics for marketing. Data sources include transaction (POS) data, loyalty data, promotions and advertising campaigns, call centers and Internet, and demographic data. With the collection of data from the enterprise and establishing repeatable integration processes, Analytex can enable the build of this customer-centric data warehouse.

Analytex can develop custom reporting and dashboards leveraging data from your databases. We are agnostic to the technology and utilize the best technology compatible with the client systems. Our dashboards have allowed our clients to get real time information, with drill down capability to diagnose key issues and root causes.